Sewing machines and thread were heavily advertised during the late 1800s and, as might be expected, women were the primary target. Trade cards advertising sewing machines usually stressed quietness and ease of use, and thread trade cards frequently showed the thread being used in a fantasy scene which emphasizes its strength.

For example, the trade card shown here demonstrates the strength of Merrick's Thread by showing it being used to support a tightrope walker.

This card was printed by The Burrow-Giles Litho Co., N.Y., and is shown at seventy percent of its actual size.